4. Marketing Value Of MS Dhoni For CSK And IPL
MS Dhoni is not only a great cricketer but a brand in his own right. His popularity extends beyond cricket, and he has a massive fan base all over the world. Dhoni’s marketing value for CSK and the IPL is enormous, and he is a major reason for the tournament’s success.
The team’s fan base has grown dramatically as a result of Dhoni’s popularity. CSK has one of the largest fan bases in the IPL, and Dhoni’s popularity is a big reason for that. Furthermore, Dhoni’s marketing value has resulted in a significant increase in revenue for the team.
Dhoni’s marketing value for the IPL is also substantial. He is one of the world’s most marketable cricketers, and his popularity has resulted in a significant increase in tournament revenue. As a result, it is safe to say that Dhoni’s marketing value is one of the primary reasons he will continue to play in the IPL after 2023.